MyDiabetesHQ: a six-year platform partnership across web, community, content, and brand.
6 years
continuous platform partnership across web, community portal, content, brand, and SEO
Overview
About MyDiabetesHQ.
MyDiabetesHQ is a healthcare community platform engagement run on Reneka's AAIA framework. MyDiabetesHQ needed the community infrastructure that connects diabetes patients with the educators, physicians, and peer support they actually need.
The Problem
Where they started.
MyDiabetesHQ needed the community infrastructure that connects diabetes patients with the educators, physicians, and peer support they actually need.
- 01They had clinical authority and a clear community mission.
- 02They did not yet have the platform to deliver it: a public-facing website, a private community portal, an ongoing content engine, and the brand system that would make all of it feel like one community engine.
The Solution
What we shipped.
Six years.
- 01Five connected programs, run as one engagement.
- 02Reneka designed and developed the MyDiabetesHQ website as the public-facing educational hub, then built the free community portal where members connect directly with diabetes educators, physicians, and peer support.
- 03We launched and produced the MyDiabetesHQ YouTube channel, with weekly podcast episodes featuring diabetes subject-matter expert guests across endocrinology, behavioral health, nutrition, and patient advocacy.
- 04We ran the SEO program against patient-intent and clinician-intent search across the diabetes care landscape.
The Result
Numbers.
6 years
continuous platform partnership across web, community portal, content, brand, and SEO
240+
weekly podcast episodes published with diabetes subject-matter experts
8,400
active community members connected to educators, physicians, and peers through the free portal
Six years in, every part of how we connect with our community runs through what Reneka built. The website, the portal, the podcast, the brand voice we use everywhere. None of this would have shipped on our own.
Director of Communications, MyDiabetesHQ
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