The cybersecurity marketing agency built for CISO research.
B2B cybersecurity marketing for security software and services companies. Built around the way CISOs and security teams now research vendors: in AI assistants first, then in trade press, then on your site.
Industry · Cybersecurity
Security software and services companies with long enterprise cycles.
Endpoint security, identity, IAM, data security, cloud security, managed security service providers, and compliance vendors. The buyer is a CISO or security director running a multi-stakeholder evaluation that often takes six to twelve months.
Two named cybersecurity engagements anchor the practice. Blue Lance is a full-stack B2B SaaS engagement: brand and positioning, original research, SaaS product design, and sales enablement. Cyber Houston is the integrated marketing partnership for the Houston security community, covering brand, web, the Houston Cyber Summit annual event, content and video, GEO, and digital PR. Read the Blue Lance case study and the Cyber Houston case study.
Authority, citations, pipeline.
- Citation strategy. Get cited by name in ChatGPT, Perplexity, Gemini, and Claude when CISOs ask about your category.
- Original research. Benchmark surveys with security teams. Named methodologies. Trade press distribution.
- Content engineering. Long-form, technical content that earns inbound from CISOs and the analysts they read.
- Digital PR. Tier-one cybersecurity trade press placements that compound the citation surface.
CISOs research in AI now.
The security buyer was an early adopter of AI research. By 2026 a serious percentage of vendor evaluations now start in ChatGPT or Perplexity. If your brand does not surface in those answers, you are not in the consideration set. The sourced numbers are in our AI search statistics.
Common questions
Do you work with cybersecurity SaaS companies specifically?
Yes. The largest share of our cybersecurity client base is B2B SaaS security software, with active engagements in IAM, endpoint, cloud security, and compliance.
Can you handle technical content for security buyers?
Yes. Our content team includes writers with deep technical background in security. CISO-facing content has to land technically, and ours does.
Do you offer PR for cybersecurity companies?
Yes. Digital PR is one of our core services: placements in cybersecurity trade press and national media that widen the set of sources AI assistants cite for your category. For Blue Lance we ran original benchmark research with enterprise security teams and seeded the findings through industry press. See B2B digital PR.
Do you do SEO for cybersecurity companies?
Yes. We run classic SEO and GEO as one program: technical SEO, long-form content written for security buyers, and the schema and entity work that helps ChatGPT, Perplexity, Gemini, and Claude name your brand in category answers. See B2B SEO.
Are you a Houston cybersecurity marketing agency?
Yes. Reneka Digital is headquartered in Houston, Texas. We are the integrated marketing partner for Cyber Houston and produce the annual Houston Cyber Summit end to end, from venue and run-of-show to sponsor activation and livestream production. Read the Cyber Houston case study.
How do you measure whether CISOs see our brand in AI answers?
We track citation share of voice: the percentage of AI answers in your category that cite your brand by name, benchmarked against named competitors, across ChatGPT, Perplexity, Gemini, and Claude. Every engagement starts with a free 30-minute live citation audit. The full method is on our methodology page.
The answer should be you.
A live run of your buyers' prompts across four engines, on the call. No deck.