Case studyDirect-to-consumerbrand to marketplace
From a brand to a place to shop, in one launch.
Style for Style Noire sells women's shoes in sizes 10 to 14, one of the most underserved corners of fashion. Founder Leslie Cleaver had the brand and the vision. Reneka built the marketplace, wired up the vendor partnerships, and ran the launch program.
The situation
A brand identity, a clear founder vision, and no place for women to actually shop. The category needed a commerce engine, vendor partnerships, search visibility and a paid acquisition program before it could be a company.
What Reneka did
Designed and developed the site as a multi-vendor commerce platform, partnering with shoe brands so extended-size customers could shop their full size range across labels in one place. Then ran the launch as an ongoing program: SEO and GEO across the extended-size search landscape, paid media on Google and Meta, and the technical and content work to make the platform indexable, citable and convertible.
The outcome
More than 22 vendor partnerships now selling extended-size shoes through the marketplace. The figure is the client's own.
More work
All ten engagementsYour name
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A live run of your buyers' prompts across four engines, on the call. No deck.