The blog.

Practical notes on how AI assistants choose what to cite, and what B2B companies can do about it.

Written by Reva Verma.

How Perplexity retrieves and cites sources, which crawlers it runs, what to allow in robots.txt, and what the studies say about earning citations.

The answer
should be you.

A live run of your buyers' prompts across four engines, on the call. No deck.