Blue Lance: a nine-year, full-stack B2B SaaS engagement.
9 years
continuous full-stack engagement across product, brand, content, and revenue
Overview
About Blue Lance.
Blue Lance is a b2b cybersecurity saas engagement run on Reneka's AAIA framework. A specialized cybersecurity software company with stronger technical depth than category visibility.
The Problem
Where they started.
A specialized cybersecurity software company with stronger technical depth than category visibility.
- 01Larger, louder competitors were winning deals Blue Lance should have been winning.
- 02The product, the positioning, the website, the demand engine, and the field sales conversation all needed to align around one defensible category position.
- 03CISOs running vendor research were not surfacing the brand by name.
The Solution
What we shipped.
Nine years of compounding, full-stack work.
- 01Reneka repositioned Blue Lance around a named cybersecurity methodology.
- 02We ran original benchmark research with enterprise security teams and seeded the findings through industry press.
- 03We partnered with the engineering team on the SaaS product design and development itself, plus the web property that supports it.
- 04We ran paid media and an ongoing content program to drive demand.
The Result
Numbers.
9 years
continuous full-stack engagement across product, brand, content, and revenue
$12.4M
sourced and influenced pipeline tied back to the engagement
23
industry publications citing the named methodology
Buyers walk into the first call already using our terminology. That used to take six months of sales cycle.
Vice President of Marketing, Blue Lance
More case studies
12,500+
assets tracked across the redesigned platform
UI/UX, branding, and process design for the internal property tracking platform.
Enterprise UX and Product Design
8,400
community members connected to educators, physicians, and peers
A six-year platform partnership across web, community, content, and brand.
Healthcare Community Platform
22+
vendor partnerships now selling extended-size shoes
From brand to multi-vendor marketplace, in one launch.
Direct-to-Consumer Launch
Get cited.
Not just ranked.
A 30-minute call with a Houston-based GEO strategist. We will run a live AI citation audit on your brand and walk you through what ChatGPT, Perplexity, Gemini, and Claude are saying about you today. No pressure, no pitch deck.