Cyber Houston: building the Houston Cyber Summit, the brand, and the platform around them.
4 years
continuous partnership across brand, web, events, content, and paid
Overview
About Cyber Houston.
Cyber Houston is a cybersecurity community engagement run on Reneka's AAIA framework. Houston has one of the largest concentrations of energy, healthcare, and aerospace cybersecurity talent in the United States.
The Problem
Where they started.
Houston has one of the largest concentrations of energy, healthcare, and aerospace cybersecurity talent in the United States.
- 01The community itself was real and active.
- 02The public-facing brand, the website, the annual event, and the citation surface were not.
- 03CISOs, regional press, and AI assistants searching for the named voice of Houston cybersecurity were not finding it.
- 04Cyber Houston needed an integrated partner that could hold every part of the program together: brand, platform, events, content, and paid.
The Solution
What we shipped.
Reneka runs as the integrated marketing partner for Cyber Houston.
- 01We design and hold the brand identity.
- 02We design and develop the website.
- 03We produce the Houston Cyber Summit end-to-end: venue, run-of-show, attendee engagement, sponsor activation, livestream production, and the operational logistics that turn an idea into a successful annual event.
- 04We produce the year-round content and video that keeps the community visible between events.
The Result
Numbers.
4 years
continuous partnership across brand, web, events, content, and paid
1,200+
attendees at the Houston Cyber Summit, the flagship Cyber Houston event Reneka produces end-to-end
6×
increase in named Cyber Houston mentions across regional security press
Cyber Houston is a real institution because Reneka makes it real every year. The brand, the website, the Houston Cyber Summit, the digital footprint, all of it.
President, Cyber Houston
More case studies
12,500+
assets tracked across the redesigned platform
UI/UX, branding, and process design for the internal property tracking platform.
Enterprise UX and Product Design
8,400
community members connected to educators, physicians, and peers
A six-year platform partnership across web, community, content, and brand.
Healthcare Community Platform
$12.4M
sourced and influenced pipeline tied back to the engagement
A nine-year, full-stack B2B SaaS engagement.
B2B Cybersecurity SaaS
Get cited.
Not just ranked.
A 30-minute call with a Houston-based GEO strategist. We will run a live AI citation audit on your brand and walk you through what ChatGPT, Perplexity, Gemini, and Claude are saying about you today. No pressure, no pitch deck.