Case studyCybersecurity communitysummit, web series, full-stack marketing
Every channel for Houston's cybersecurity community.
Cyber Houston is a Houston nonprofit and DHS-recognized information sharing and analysis organization. Reneka Digital runs all of its marketing, including the annual Houston Cyber Summit and the Cyber Houston web series on YouTube.
Results at a glance
Disclosure: Reva Verma, Reneka's founder, co-founded Cyber Houston with Umesh Verma, sits on its board, and has run the Houston Cyber Summit. The YouTube counts below are public, read from the channel on November 9, 2026.
- All of Cyber Houston's marketing run by one team: brand, website, content, social, email, digital PR and GEO
- The Houston Cyber Summit, Cyber Houston's annual conference, open to the public, with 6 CPE credits for each day of attendance
- The Cyber Houston web series on YouTube, with a new session every month
- 1,200+ Houston Cyber Summit attendees
- 205 videos and 713 subscribers on the Cyber Houston YouTube channel
The situation
Cyber Houston grew out of a cybersecurity task force convened by the Greater Houston Partnership. For six years its programming, including the summit, ran as a program of Blue Lance, a Houston cybersecurity company, before Cyber Houston became an independent nonprofit (Cyber Houston's own history). Blue Lance is also a Reneka client. As an independent nonprofit, Cyber Houston needed to stand on its own in public: its own brand and website, a reason for sponsors to fund the work, and a way to reach Houston's security community between summits.
What Reneka did
Reneka runs every part of Cyber Houston's marketing. The brand and identity, the website at cyberhouston.org, content and SEO, social, email and digital PR sit with one team, so the summit, the series and the organization speak with one voice.
The Houston Cyber Summit is the flagship. Reneka produces it end to end, from venue and run-of-show to sponsor activation and livestream production, then markets it before and after the day. See event production.
Between summits, Reneka runs the Cyber Houston web series on YouTube: a monthly conversation with the people defending Houston, published free, with Cyber Summit talks and short clips in the same library. Together they make the community and platform the organization runs on.
The outcome
The Houston Cyber Summit, an annual public event with 1,200+ attendees, a monthly web series on a YouTube channel of 205 videos, and one brand across both, run by one team. The YouTube counts are public, from the Cyber Houston YouTube channel on November 9, 2026.
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