
C3HIE: TurboTax for doctors, built across six years of platform partnership.
6 years
platform partnership across SaaS product, brand, web, and SEO
Overview
About C3HIE.
C3HIE is a healthcare saas platform engagement run on Reneka's AAIA framework. C3HIE is one of the largest health information exchanges in Texas.
The Problem
Where they started.
C3HIE is one of the largest health information exchanges in Texas.
- 01The HIE held the data physicians needed to capture value-based care reimbursements, but practices were leaving real money on the table because the reporting workflow was too painful to actually run.
- 02The opportunity was not a marketing problem.
- 03It was a product problem.
- 04The right answer was to build the tool that turned the data into reimbursements physicians could actually claim.
The Solution
What we shipped.
Six years of platform partnership, run as one engagement.
- 01Reneka designed and developed the C3HIE SaaS platform, the TurboTax-for-doctors product that lets physicians track patients, record outcomes, and convert clinical work into the reimbursements they had been missing.
- 02We rebuilt the C3HIE brand around the product story: new logo, brand voice, positioning, and visual system.
- 03We redesigned the C3HIE website as the public surface for the product and the network.
- 04We ran the SEO program that gets the platform found by physicians and practice managers searching for value-based care tooling.
The Result
Numbers.
6 years
platform partnership across SaaS product, brand, web, and SEO
850+
physicians and practices using the C3HIE platform across Texas
$340M+
in reimbursements unlocked for clinicians through the platform
Reneka built our product, our brand, and our website. After six years, we are a different organization than when we started.
Founder and CEO, C3HIE
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8,400
community members connected to educators, physicians, and peers
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