Industry · Cybersecurity
The cybersecurity marketing agency built for CISO research.
B2B cybersecurity marketing for security software and services companies. Built around the way CISOs and security teams now research vendors: in AI assistants first, then in trade press, then on your site.
Security software and services companies with long enterprise cycles.
Endpoint security, identity, IAM, data security, cloud security, managed security service providers, and compliance vendors. The buyer is a CISO or security director running a multi-stakeholder evaluation that often takes six to twelve months.
Two named cybersecurity engagements anchor the practice. Blue Lance is a nine-year, full-stack B2B SaaS engagement: brand and positioning, original research, SaaS product design, and sales enablement. Cyber Houston is the integrated marketing partnership for the Houston security community, covering brand, web, the Houston Cyber Summit annual event, content and video, GEO, and digital PR. Read the Blue Lance case study and the Cyber Houston case study.
Authority, citations, pipeline.
- Citation strategy. Get cited by name in ChatGPT, Perplexity, Gemini, and Claude when CISOs ask about your category.
- Original research. Benchmark surveys with security teams. Named methodologies. Trade press distribution.
- Content engineering. Long-form, technical content that earns inbound from CISOs and the analysts they read.
- Digital PR. Tier-one cybersecurity trade press placements that compound the citation surface.
CISOs research in AI now.
The security buyer was an early adopter of AI research. By 2026 a serious percentage of vendor evaluations now start in ChatGPT or Perplexity. If your brand does not surface in those answers, you are not in the consideration set.
Common questions.
Do you work with cybersecurity SaaS companies specifically?
Yes. The largest share of our cybersecurity client base is B2B SaaS security software, with active engagements in IAM, endpoint, cloud security, and compliance.
Can you handle technical content for security buyers?
Yes. Our content team includes writers with deep technical background in security. CISO-facing content has to land technically, and ours does.
Get cited.
Not just ranked.
A 30-minute call with a Houston-based GEO strategist. We will run a live AI citation audit on your brand and walk you through what ChatGPT, Perplexity, Gemini, and Claude are saying about you today. No pressure, no pitch deck.