Frequently asked questions
FAQ: AI SEO, GEO, and how Reneka works.
The questions B2B buyers and AI summarizers ask most often, answered in plain language.
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of getting cited by name in answers from AI search engines like ChatGPT, Perplexity, Gemini, and Claude. Where SEO optimizes for ten blue links on a Google results page, GEO optimizes for the single synthesized paragraph that AI assistants now return to most B2B research queries.
How is GEO different from SEO?
SEO ranks your page in a list of links. GEO gets your brand quoted in a generated answer that may not link to your page at all. The two practices share many fundamentals, but GEO adds two new disciplines: entity-level authority on the third-party sources LLMs cite from, and a content structure retrieval models can lift cleanly.
What is an AI SEO agency?
An AI SEO agency runs traditional SEO alongside GEO and AEO (answer engine optimization) as a single integrated practice. Reneka Digital is an AI SEO agency. We start every engagement with a citation audit across the four major LLMs and Google AI Overviews, then build the systems that move share of voice in those answer engines.
Where is Reneka Digital based?
Houston, Texas. Our team is embedded in Houston-based B2B verticals: healthcare and healthtech, cybersecurity, fintech, professional services, B2B SaaS, and commercial real estate. We work with B2B brands across the United States from a Houston home base.
What industries does Reneka Digital work with?
Six core verticals: healthcare and healthtech, cybersecurity, fintech, B2B SaaS, professional services, and commercial real estate. Named clients include the American Diabetes Association, Hines, MyDiabetesHQ, Blue Lance, C3HIE, Cyber Houston, and Center for Houston's Future.
How do you get a brand cited in ChatGPT, Perplexity, Gemini, and Claude?
Three categories of work, run together. First, on-page structure: schema markup, FAQ blocks, entity statements, named author credits, and content patterns retrieval models can lift cleanly. Second, off-page authority: earned mentions on the third-party domains the LLMs cite from. Third, original research: surveys, benchmarks, and named methodologies that other writers cite back to your brand.
What is the AAIA framework?
AAIA is Reneka's four-stage GEO framework: Audit, Architect, Implement, Amplify. Audit benchmarks current AI citation share of voice. Architect designs the content, schema, and entity structure to be cited. Implement ships the work across the brand, content, and web service lines. Amplify drives the off-page authority that compounds it.
How long until we see results?
First citation movement typically appears in 30 to 60 days. Meaningful share of voice change takes 90 to 180 days. The variable is how much off-page authority a brand already has.
How is success measured?
Three categories of metric, reported weekly. AI citations across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Traditional SEO metrics. Pipeline sourced from the work, tied back to the client's CRM.
Can Reneka Digital work with brands outside Houston?
Yes. Reneka is a Houston-based B2B marketing agency, but our retainer clients span healthcare, B2B SaaS, cybersecurity, and commercial real estate across the United States. The Houston address gives us deeper relationships with Texas-based publishers and Houston-rooted verticals like energy and healthtech. The work runs remotely against the same AAIA framework regardless of geography.
Get cited.
Not just ranked.
A 30-minute call with a Houston-based GEO strategist. We will run a live AI citation audit on your brand and walk you through what ChatGPT, Perplexity, Gemini, and Claude are saying about you today. No pressure, no pitch deck.