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Notes from the AI answer layer.
Working notes on AI SEO, GEO, citation strategy, and what is actually moving B2B pipelines in 2026. Written by the team that publishes the GEO Field Guide.
Latest
Recent posts.
- How to rank in ChatGPT. The five inputs ChatGPT actually uses to choose which brands to cite, and the publishing pattern that gets you into the citation set.
- The Perplexity SEO guide. Perplexity is the most opinionated of the answer engines. A field guide to the source-trust signals it leans on, with the publishing moves that earn citations.
- What is LLMO? LLMO, GEO, AEO. The acronyms cluttering AI search marketing, what each one means in practice, and which one to use when.
- LLM SEO, explained. A working definition of LLM SEO, the three structural moves it actually requires, and the metric that measures whether it is working.
More posts ship roughly every other week. The cornerstone reference is the 2026 GEO Field Guide, which the blog posts above all link to.
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Not just ranked.
A 30-minute call with a Houston-based GEO strategist. We will run a live AI citation audit on your brand and walk you through what ChatGPT, Perplexity, Gemini, and Claude are saying about you today. No pressure, no pitch deck.