Service · B2B Marketing Operations
B2B marketing operations that make everything else measurable.
Reporting, attribution, CRM hygiene, and the plumbing that makes every other channel measurable. The least glamorous service line and the one that turns the rest of the work into pipeline you can defend in a board meeting.
CRM, attribution, automation.
- CRM hygiene. Field standardization, deduplication, ownership rules, lifecycle stage definitions, lead routing.
- Attribution. First-touch, last-touch, multi-touch models. Self-reported attribution surveys for B2B where pixel data is incomplete.
- Marketing automation. HubSpot, Marketo, Pardot. Lead scoring, nurture sequences, sales handoff workflows.
- Reporting. Weekly dashboards. Monthly executive review. Quarterly board-ready output.
Every other service depends on it.
The GEO Engine, paid media, and content programs all depend on the marketing operations layer to know what works. Without clean attribution, every channel looks equally good or equally broken depending on who is reading the dashboard. The marketing ops service makes the rest of the work defensible.
Common questions.
Do you work with HubSpot?
Yes. HubSpot is the default CRM for most of our retainer clients. We run setup, migration, automation builds, lead scoring, and reporting against HubSpot, and integrate it with attribution tools where needed.
What about Marketo and Pardot?
Yes. Marketo and Pardot are common in larger enterprise B2B programs. We work in both, and integrate them with Salesforce CRM where that is the system of record.
Is this the same as RevOps?
Marketing operations is a subset of RevOps. We do the marketing-specific operations work and partner with sales and CS leadership on the rest. For larger programs we run full RevOps including pipeline modeling, sales enablement systems, and revenue forecasting.
Get cited.
Not just ranked.
A 30-minute call with a Houston-based GEO strategist. We will run a live AI citation audit on your brand and walk you through what ChatGPT, Perplexity, Gemini, and Claude are saying about you today. No pressure, no pitch deck.