--- title: "Houston PPC Agency | LinkedIn & Google Ads | Reneka Digital" description: "Houston PPC agency for B2B brands. LinkedIn Ads, Google Ads, and programmatic campaigns managed from Houston, Texas and measured on sourced revenue." url: https://renekadigital.com/services/paid-media/ publisher: Reneka Digital, Houston, Texas --- Houston, Texas · B2B Paid Media # The Houston B2B PPC agency tied to revenue. B2B paid media that compounds the rest of the work. LinkedIn Ads, Google Ads, and programmatic, all reported against sourced and influenced pipeline in your CRM. ## Three channels, one scorecard. - **LinkedIn Ads.** Sponsored content, message ads, conversation ads, retargeting. Built for B2B account-based programs. - **Google Ads.** Search, performance max, display, YouTube. Bottom-of-funnel commercial intent and category awareness. - **Programmatic.** Account-based display, retargeting, and contextual placements where the buyer is reading. ## Sourced revenue beats CPL. Every campaign reports against three numbers, in this order: sourced pipeline, influenced pipeline, and cost per qualified lead. CPL alone is a vanity metric in B2B and it does not track the long-cycle deals our retainer clients close. The reporting connects to your CRM. We do not run dashboards in the agency tool stack and ignore the actual revenue picture. ## Paid media run from Houston, accountable to pipeline. Reneka Digital plans and manages LinkedIn Ads, Google Ads, and programmatic campaigns from Houston, Texas. Most Houston B2B advertisers sell into narrow markets: a few hundred health systems, energy operators, or property owners. Campaigns for those markets are built around account lists and job titles, and judged on sourced revenue instead of clicks. Geography is a targeting tool we use on purpose. A campaign can be fenced to the Houston metro, widened to Texas, or pointed at a national account list, and the reporting keeps each one separate so you can see what a Houston lead costs next to a national one. - **[Cyber Houston.](https://renekadigital.com/case-studies/cyber-houston/)** Four years across brand, web, events, content, and paid for the Houston cybersecurity community and the Houston Cyber Summit. - **[American Diabetes Association.](https://renekadigital.com/case-studies/ada/)** Content and paid media inside a five-year events and fundraising partnership. - **[Style for Style Noire.](https://renekadigital.com/case-studies/style-for-style-noire/)** Paid media, SEO, and GEO for a multi-vendor marketplace launch. ## Common questions. ### Do you do LinkedIn Ads? Yes. LinkedIn Ads is the largest channel for most of our B2B retainer programs. We run sponsored content, message ads, conversation ads, document ads, and retargeting, integrated with the GEO Engine for accounts already running citation work. ### What about Google Ads? Yes. Google Ads runs as a parallel channel, focused on bottom-of-funnel commercial intent and category awareness. Performance Max gets used selectively where the data supports it. ### Can paid media compound the GEO work? Yes, and this is the design. The brand mentions earned through paid media show up in third-party content the LLMs index. The retargeting pixel re-engages buyers who saw your brand cited in an AI answer. The two channels reinforce each other when they share a scorecard. ### Is Reneka Digital a Houston PPC agency? Yes. Reneka Digital manages LinkedIn Ads, Google Ads, and programmatic campaigns from its headquarters in Houston, Texas, for Houston organizations and for B2B brands across the United States. ### Can you run campaigns that only target the Houston area? Yes. Google Ads and LinkedIn Ads both support metro-level targeting. We run Houston-only, Texas-wide, and national campaigns, and report each one separately so the cost of a local lead is never averaged into a national number. --- Source: https://renekadigital.com/services/paid-media/ Reneka Digital, Houston, TX 77002. info@renekadigital.com. (346) 224-6908.