What We Do

The work that gets
you more customers.

AI changed how buyers find answers. We build the visibility, authority, and strategy that puts your brand in the answer — in search, in AI, everywhere your buyers are looking.

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AI-Era Services

Built for how buyers
find you now.

The rules of discovery changed when AI search arrived. These services are built specifically for the new landscape — where being cited by ChatGPT, Perplexity, and Google's AI Overviews matters as much as ranking on page one.

★ Flagship Service
01

GEO™ Optimization

Generative Engine Optimization

When your buyer asks ChatGPT, Perplexity, or Google's AI Overview who to trust in your category, your brand should come up. Right now, it probably doesn't — and your competitors are filling that gap. GEO™ is the discipline of engineering your brand's authority so AI platforms recommend you by name. We didn't pivot to this. We built our practice around it.

Clients on the Authority and Architect packages receive a monthly GEO Visibility Score — tracking how often their brand is cited, recommended, or surfaced across ChatGPT, Perplexity, and Google SGE.
What's included
AI Citation Audit — We run your brand, category, and key questions through every major AI platform and map where you appear, where you don't, and why.
Schema Architecture — Full structured data implementation: Entity, FAQ, How-To, Organization, and custom schema tailored to your vertical.
E-E-A-T Signal Building — Experience, Expertise, Authoritativeness, Trustworthiness signals built into every content asset and page structure.
AI Training Data Citations — Strategic placement in sources AI models are trained on and actively crawl.
Ongoing Platform Monitoring — Monthly tracking across ChatGPT, Perplexity, Gemini, and emerging AI search platforms.
GEO Visibility Score Report — Monthly branded report with citation frequency, competitive gaps, and 30-day action plan.
02

Content & Authority

Human-Written · AI-Optimized

AI platforms are trained on the web. What gets cited is what gets written by actual experts. Generic AI-generated content doesn't earn citations — it gets ignored. Every piece we produce is written by a specialist with demonstrated domain expertise in your vertical, structured to signal authority to both search engines and AI models, and built to compound over time.

For MyDiabetesHQ, a series of expert-authored clinical content pieces resulted in measurable physician and patient discovery through AI-assisted search — connecting the platform to the audience it was built for.
What's included
Pillar Articles — Long-form, expert-authored content targeting high-value topical clusters (1,200–2,500 words)
Executive Bylines — Thought leadership pieces authored under your name, built for credibility and AI citation
Case Study Development — Structured client outcome narratives that build proof and rank for bottom-funnel queries
Content Calendar Management — Strategic editorial planning aligned to GEO™ signal architecture
GEO™ Content Optimization — Existing content audited and restructured for AI citability
03

Digital PR & Citations

Authority · Link Acquisition · Press

Authority isn't claimed — it's earned. AI models trust the sources that the web trusts. Strategic press placements, editorial links, and citations from authoritative publications tell both Google and AI platforms that your brand is a credible, citable source. This is the work that makes GEO™ stick long term.

Houston Cyber Summit earned consistent editorial coverage in cybersecurity and B2B tech publications, building the citation profile that supported AI search visibility for competitive industry queries.
What's included
Strategic Press Placements — 2–6 targeted editorial placements per month depending on package tier
Link Acquisition — Authority backlinks from publications in your industry vertical
AI Training Dataset Citations — Placement in sources actively crawled by AI model training pipelines
Podcast & Speaking Outreach — Positioning founders and executives as go-to voices in their category (Architect tier)
Competitive Citation Gap Analysis — Identifying where competitors are cited and building a roadmap to surpass them
04

AI Visibility Audit

Diagnostic · Entry Point · One-Time

Most brands have no idea how they appear — or don't appear — across AI search. The audit shows you exactly where you're invisible and why. We run your brand through ChatGPT, Gemini, Perplexity, and Google's AI Overview, map the gaps against your top competitors, and hand you a scored roadmap with clear priorities. This is where every Reneka engagement starts.

Clients who complete the audit before engaging a retainer reduce time-to-results by an average of 6 weeks — because the strategy is already built before month one begins.
What's included
Brand Scan Across 4 AI Platforms — ChatGPT, Perplexity, Gemini, Google AI Overview
Competitive AI Visibility Map — Who's being cited in your category and why
Schema & Structured Data Assessment — Current state vs. what AI models need to cite you
Scored Action Roadmap — Prioritized recommendations with effort/impact ratings
60-Min Strategy Debrief — Live walkthrough with a senior strategist
Investment
From $2,500 · One-time

Included at no cost in Architect engagements. Available as a standalone for organizations not yet ready for a retainer.

Foundation Services

The infrastructure
authority is built on.

AI search doesn't replace the fundamentals — it amplifies them. Technical SEO, paid media, web performance, and brand strategy are the foundation that GEO™ builds on top of. Without them, AI visibility gains don't hold.

05

Strategic SEO

Technical · Semantic · Link Authority

Google still drives the majority of B2B buying journeys. Organic visibility is the most defensible asset in digital marketing — it compounds, it doesn't turn off when budget does, and it feeds directly into GEO™ authority signals. We build technical foundations, semantic content architecture, and link ecosystems that hold up long term.

What's included
Technical SEO — Core Web Vitals, crawlability, site architecture, indexation
Keyword Intelligence — Topical cluster mapping aligned to buyer intent
On-Page Optimization — Title, meta, heading, internal link architecture
Link Building — Authority acquisition from relevant, editorial sources
Monthly Ranking Reports — Position tracking with trend analysis
Blue Lance achieved sustained first-page rankings for competitive cybersecurity keywords through a 12-month technical SEO and content authority engagement.
06

Precision Paid Media

Google · LinkedIn · Meta · ABM

Paid media for B2B isn't about reach — it's about reaching the right person at the right moment in their buying cycle. We build precision campaigns across Google, LinkedIn, and Meta with full-funnel attribution, ABM architecture for high-value accounts, and a relentless focus on cost per qualified conversation — not cost per click.

What's included
Campaign Strategy & Architecture — Funnel mapping, audience segmentation, bid strategy
ABM Campaigns — Account-based targeting for high-value B2B prospects
LinkedIn Authority Ads — Thought leadership and conversion campaigns
Retargeting Architecture — Multi-touch sequences built around the B2B buying cycle
Performance Reporting — Revenue-attributed reporting, not vanity metrics
Ad spend is always client-direct — your retainer covers strategy, management, and optimization. Your budget goes to the platforms, not to us.
07

Web Design & CRO

AI-Native · Conversion Architecture

Traffic without conversion is just overhead. A website built for AI search visibility needs structured data, clean architecture, and conversion flows that turn the right visitors into qualified conversations. We build websites that are engineered for both human buyers and AI crawlers — because in 2026, you're designing for two audiences.

What's included
Structured Data-First Development — Schema markup built into every page from day one
Core Web Vitals Optimization — Speed, interactivity, and visual stability benchmarked and maintained
Conversion Architecture — CTA strategy, form design, and lead flow built around your buyer's journey
A/B Testing Framework — Ongoing experimentation on high-impact conversion points
Available as a standalone project from $8,500 or as part of an Architect retainer engagement.
08

Brand Strategy

Positioning · Messaging · Narrative

If your positioning is weak, every other investment underperforms. AI platforms cite brands that have a clear, consistent, expert identity across the web. We build the messaging architecture, competitive differentiation, and brand narrative that makes everything else work harder — and gives AI models a clear signal about who you are and why you matter.

What's included
Competitive Landscape Mapping — Where you sit, where the gaps are, where you can own a category
Messaging Architecture — Core positioning statement, value props, and messaging hierarchy
Brand Narrative Development — The story that makes buyers choose you over a cheaper competitor
ICP & Buyer Persona Definition — Sharply defined ideal customer profiles for B2B SaaS and healthcare verticals
Available as a 4-week Brand Strategy Sprint from $5,500 — or as part of the ongoing Architect retainer engagement.

Ready to find out
where you're invisible?

Every engagement starts with a conversation. Tell us what's not working and we'll tell you exactly what it would take to fix it.

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