---
title: "GEO and AI Search Glossary | Reneka Digital"
description: "A glossary of generative engine optimization (GEO), answer engine optimization (AEO), AI SEO, LLMO, and the rest of the AI search vocabulary."
url: https://renekadigital.com/resources/glossary/
publisher: Reneka Digital, Houston, Texas
---

Reference · Updated May 2026

# The AI search glossary.

Plain-language definitions for GEO, AEO, AI SEO, LLMO, and the rest of the vocabulary that has shown up in B2B marketing in the last 18 months.

## GEO (Generative Engine Optimization)

The practice of getting cited by name in answers from generative AI engines like ChatGPT, Perplexity, Gemini, and Claude. The companion practice to SEO.

## AEO (Answer Engine Optimization)

A near-synonym for GEO. AEO emphasizes optimization for answer-style results (Google AI Overviews, featured snippets, AI assistant answers). In practice the work overlaps almost entirely with GEO.

## AI SEO

The umbrella term covering traditional SEO plus GEO and AEO as a single integrated practice. An "AI SEO agency" runs all three together against the same scorecard.

## LLMO (Large Language Model Optimization)

Another near-synonym for GEO, focused specifically on optimizing for the large language models that power AI search.

## AI Visibility

A measurement category. The percentage of category-relevant AI prompts that surface your brand by name. The Reneka audit benchmarks AI visibility across ChatGPT, Perplexity, Gemini, and Claude.

## Citation Share of Voice

The percentage of AI answers in your category that cite your brand by name, benchmarked against named competitors. Reneka's headline metric for AI search performance.

## Citation Surface

The set of third-party domains that show up in AI answers in your category. Different from your backlink profile because AI assistants cite from different sources than Google ranks.

## Entity Statement

A Wikipedia-style opening sentence that names the brand, says what it does, and where it is based. Retrieval models lift these verbatim. Every Reneka site has one.

## AAIA Framework

Reneka's four-stage GEO methodology: Audit, Architect, Implement, Amplify. See the methodology page.

## AI Overviews

Google's AI-generated answer summary at the top of search results. Optimizing for AI Overviews is part of the AEO practice.

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Source: https://renekadigital.com/resources/glossary/
Reneka Digital, Houston, TX 77002. info@renekadigital.com. (346) 224-6908.